Meet the Designer

Rachel Sellers

A successful piece of design not only conveys it's message, but it also moves people to action. Creating design for wonderful causes is a great passion of mine. Design can inspire wonderful change in the world – and that's why I love it.


Hello, I'm Rachel Sellers. I established Directional Design in 2004. Since then, my design studio has experienced steady growth as companies, clubs, individuals, non-profits, and small businesses from all over the United States have sought design, marketing, and consulting for their projects. I specialize in corporate, individual, and event identity design and in the building and maintaining of brands but also enjoy creating unique pieces like invitations, package labels, stickers, book covers, and artwork for bloggers.


My clients receive dedicated service with accurate, consistent messaging and the attention required to meet the individual needs of each of their projects. I enjoy working one on one with my clients, hearing their ideas, and listening to their goals. And I'm pleased to offer them access to other artists, proofreaders, editors, and copy writers when needed. This provides them with many of the tools they need to succeed.


I am located in Alabama, and am locally known for my work with Cheaha Challenge, the Noble Street Festival, Lewis E. Sellers, MD, the Spirit of Anniston,  and the Animal Medical Center. I have also worked with Films About Me, the Mellow Mushroom Racing Team, Alabama Homeland Security,and the Alabama State Treasury Department, to name a few. My favorite clients are those who are passionate about their work and whose projects inspire the world around them to positive action.


I strive to give each client quality design, sound strategy and cost efficient solutions in an extremely competitive market place. I believe that quality design begins with consistent messaging and that consistency is integral to the success of any campaign.


Call today for help with your next project!



Rachel Sellers



Designer, Illustrator, Consultant



Directional Design



(256) 282-9333 | 9-5 CST



University of Montevallo

Jacksonville State University



BFA Graphic Design



Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Muse














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Site Design by Directional Design ©Rachel Sellers 2004-2019